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Marketing and Media Buying Director

Saint-Lambert, Québec, Canada
Full time
Management

As the Marketing and Media Buying Director, your job will be to manage numerous media buying accounts daily, by means of native ad platforms, Facebook, software tools and storyboards/scripts. At first, you will be responsible of developing and implementing CPC strategies, managing budgets and offers, optimizing configurations and account targeting, as well as creating reports.

Subsequently, you will slowly start building a media buying team as well as implement a procedure. You will also help the sales team answer client calls or complete audits and opportunity analyses for new clients: Essentially, you are a very resourceful individual.

A typical day for you would be...

  • Plan, manage and perform Pay-per-click campaigns including but not limited to account setup, strategy development, organizing and managing campaigns;
  • Continuous optimization of campaign objectives: daily management of campaign budgets, ROI, on-site conversion actions, offers, wrong keywords, website and category exclusions, ad creation and landing page revisions based on performance objectives.
  • Demonstrate resourcefulness and an initiative to push complex projects forward;
  • Daily use of reporting, analysis and trend tools;
  • Anticipate, plan and always work with the idea of achieving the account’s growth objectives;
  • Provide an analysis of the opportunities and support the sales team’s efforts for all new potential clients.

What All Time Digital is looking for in you...

  • Bachelor’s degree in Business, Computer Science, Marketing or in any related field;
  • A minimum of 4 years relevant experience in search engine optimization, in marketing or in other web-related projects;
  • Excellent knowledge of integrated marketing and multi-channel strategies;
  • Excellent abilities in French and English oral and written communication;
  • Experience in Web analytics, an important asset;
  • Experience in HTML or CSS language, an asset;
  • Analytical mind and attention to detail;
  • Advanced research skills;
  • Creative mind and excellent abilities to solve problems;
  • Great ease in presenting, synthesizing and influencing change;
  • Proven ability to perform both individually and in a team;
  • Ability to work under pressure in a fast-pace environment.

What All Time Digital offers you...

  • It helps you achieve your dreams;
  • A homely atmosphere;
  • A flexible schedule;
  • Too many activities for your schedule: 5@7, hockey, soccer, all kinds of festivities, yoga, ping-pong, baby foot, your favourite hobby, etc…;
  • Modern offices and installations (with a gorgeous view of Montreal!);
  • Benefit from an RRSP group insurance program with an employer contribution at the start of your employment.
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